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Dare to
unlabel
Dare to unlabel has a profound challenge for all adorers of
fashion and design. By simply unlabeling your wardrobe and
contribute the design label(s) that you've carefully taken
off your clothing you'll become a participant in this
project yourself. The labels, or if you want these little
pieces of shared identities, will be worked out into a
'labeldress'. This dare to unlabel statement is questioning
the influence of designers and brands at your daily shopping
reality, or worse still, the way you want to express
yourself. Are they making you, your image, or your
reputation? Or are you 'just going for quality'? Your choice
to contribute to the Label-dress expresses a re-significance
of the design labels importance. Do you really dare? Do you
really care?
 Original
letter of invitation >> challenge.pdf
The project
dare to unlabel is part of Collection Droog Design
2003 info@droogdesign.nl
| www.droogdesign.nl
Video
Watch the
video :
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Quicktime
The
prototype 'labeldress' shown in this video presentation is a
66 meters long ribbon containing approximately 1700 labels.
This dress is explicitly a prototype and therefore in the
next stages it will be worked out to a piece of shared
identities. The collected label will become a matter of
re-significance.
Exhibitions
This project is present at diverse multimedia and fashion events:
NEWS
DETAILS:
open at
December 8th:
Simply Droog
10
+ 1 years of creating innovation and discussion
Museo Oscar Niemeyer
Curitiba, Brazil
after
Curitiba the exhibition travels to Grand Hornu and New York city:
April 22- July 23, 2006
Musee Grand Hornu Images, Grand Hornu
www.grand-hornu.be
September
15 - November 25, 2006
MAD Museum New York
www.americancraftsmuseum.org
22.02.2005 -10.04.2005
Simply Droog: Irony
location
droog@home
| 7b
Staalstraat
| Amsterdam
| The
Netherlands
Part
of
the
current
exhibition
ﵾIronyꠠ at
droog@home
Gallery open from 12:00 a.m
-18:00 p.m. from Tuesdays to Sundays
18th March -23
May 2004
Simply
Droog
10
+ 1 years of creating innovation and discussion
Haus des Kunst | Munich | Germany
Droog Design is 10 years old!
To celebrate this, the exhibition "Simply Droog 10+1years" is
being prepared which will travel around the world. The exhibition will
highlight the topics that have been put forward by Droog Design in the
last 10 years.
The exhibition's kick-off
will be at the Haus des Kunst in Munich on 17th March 2004, on
invitation by Director Chris Dercon. Ten themes will be arranged in
rooms around the "Mittelhalle", where the historic part of
the exhibition will take place. It is an archive project by J祮 Bey,
who considers the ten years of existence a moment of stock-taking. The
Munich based designer Konstantin Grcic will be placing the exhibition
in a suitable atmosphere, with an installation entitled "white
noise", where the public can listen to interviews through
headphones. There will be lectures and occasional diners and lunches.
There will also be space where visitors can use products from the
exhibition and participate in projects.
Afterwards the exhibition
will tour through South America and the United States.
7 through 12 October, 2003
Your Choice |
Droog Design | Designblok Prague
In the second week of October
Droog Design is to be seen in the Czech Republic for the first time.
After the Salone del Mobile in Milan, the Kunsthal in Rotterdam and the
Kulturhuset Museum in Stockholm, Droog Design finally presents Your
Choice during the Czech Designblok. 䠷as our dream to bring Droog
Design to Pragueೡys Jana Semervᬠdirector of Designblok.
September 2-28,
2003
Your Choice |
Droog Design | Stockholm
Kulturhuset
2-28 september
Stockholm
Sweden
www.kulturhuset.stockholm.se
June 1, 2003:
Mediamatic
SuperSalon
On a hot summerday people were challenged to take part
in the dare to unlabel project at the
Mediamatic
Supersalon.
Mediamatic
Supermarkt, Nieuwe Foeliestraat /corner Rapenburg.
desk@mediamatic.nl
Photo's:
Mediamatic
May 7 - 18,
2003
Your Choice |
Droog Design | Kunsthal Rotterdam
' Your
Choice' comments on choosing something consciously or
unconsciously from the host of possibilities presented to
us. How many choices does a person want and how many can he
cope with? And what happens when the consumer is offered so
many possibilities and variations that it's no longer
possible to make a choice? In Your Choice obvious
considerations are blown up and turned upside down. If
products are exactly the same and only differ in price, then
of course you go for the cheapest. Or don't you? Your Choice
is a project that is mainly intended to provoke questions,
born from a curiosity about visitors' behaviour. It's your
choice.
Participants:
Cecilie Frostad Egeberg, Onkar Singh Kular, Claudia Linders,
Next Architects, Ted Noten, Frederik Roijé, Vincent
de Rijk, Maartje Steenkamp, Thonik, Frank Tjepkema, United
Statements.
Museumpark,
Westzeedijk 341, 3015 AA Rotterdam
T: +31 (0)10 44 00 301
communicatie@kunsthal.nl
| www.kunsthal.nl
"Your choice of
label in Rotterdam with the old Rotterdam label in the
background". Natal da Graça, may 2003
April 9 - 13,
2003
Your choice |
Salone del Mobile Milan
The launch and first presentation of the project in progress
was presented during the Salone del Mobile Milan 2003
invited by Droog Design Amsterdam. Exhibition 'Your
choice'.
Droog design /
Galleria Postart
Via Giannone, 10
20154 Milano
Green Metro Line > Moscova
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